{"id":75,"date":"2025-02-09T01:49:52","date_gmt":"2025-02-09T01:49:52","guid":{"rendered":"https:\/\/aaronjin.com\/marketing\/?page_id=75"},"modified":"2025-02-09T19:56:59","modified_gmt":"2025-02-09T19:56:59","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/aaronjin.com\/marketing\/portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;Inter|700|||||||&#8221; header_font_size=&#8221;75px&#8221; header_line_height=&#8221;1.15em&#8221; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Work Portfolio<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;11px|||||&#8221; custom_padding=&#8221;||20px|||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aaronjin.com\/marketing\/wp-content\/uploads\/2025\/02\/IMG_1240.jpg&#8221; title_text=&#8221;IMG_1240&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||9px|||&#8221; border_width_all=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><em>Sound Generation&#8217;s Volunteer Transportation program featured in The Seattle Times&#8217;s Fund for Those in Need campaign.\u00a0<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>High-level strategy amidst growing marketing campaigns<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I maintained high-level strategy while overseeing expansion of marketing efforts. Often, I acted as the project lead and main point of contact for media partnerships with KOMO, KIRO, The Seattle Times, LOTUS radio, C+C, and more.\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_video_slider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video_slider_item src=&#8221;https:\/\/youtu.be\/bQLfdo4Z3xI&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/youtu.be\/BJM-H991YPY&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/youtu.be\/QVTYJiDwhbI&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/youtu.be\/OTBd6dGtKX4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][et_pb_video_slider_item src=&#8221;https:\/\/youtu.be\/JrZWcHp7apI&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; show_image_overlay=&#8221;off&#8221;][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;11px|||||&#8221; custom_padding=&#8221;42px||27px|||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Comprehensive campaign execution<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Wrote and executed multiple campaign plans, from concept to reporting. Established campaign strategy while executing on key messaging, multi-channel communications, photo\/videoshoots, and analytics. Maintained internal guides and documentation for internal usage.<\/p>\n<p>In addition, handled project related to web development, UX, SEM\/SEO, and community engagement.<\/p>\n<p>Assets I created:<\/p>\n<ul>\n<li>Campaign guide\u00a0<\/li>\n<li>Communications calendar<\/li>\n<li>Pitch decks<\/li>\n<li>Media kits\u00a0<\/li>\n<li>Partner toolkits\u00a0<\/li>\n<li>Social media, email, and ad copy<\/li>\n<li>Poster concept and design<\/li>\n<li>Reporting &amp; analytics\u00a0<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aaronjin.com\/marketing\/wp-content\/uploads\/2025\/02\/SU-page-redesign-ex.png&#8221; title_text=&#8221;SU &#8211; page redesign ex&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><em>Screenshots from major web development project with Seattle U Master&#8217;s students.<\/em><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/aaronjin.com\/marketing\/wp-content\/uploads\/2025\/02\/SU-page-redesign-ex2.png&#8221; title_text=&#8221;SU &#8211; page redesign ex2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||0px|||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aaronjin.com\/marketing\/wp-content\/uploads\/2025\/02\/20241205_Sound_Generations_0019-e1739060720662.jpg&#8221; title_text=&#8221;20241205_Sound_Generations_0019&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Elevating production quality across video and photo<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>My production experience led to excellent preparation and higher quality of assets. More importantly, I could act as a partner to the mission and to program goals.\u00a0<\/p>\n<p>Working with program directors and C-level leadership, I identified program goals, aligned multiple stakeholders to a unified vision, coordinated feedback and collaboration, and refined the finished product.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery gallery_ids=&#8221;95,88,89,94,84,85,96&#8243; show_title_and_caption=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;11px|||||&#8221; custom_padding=&#8221;24px|||||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aaronjin.com\/marketing\/wp-content\/uploads\/2025\/02\/Check-in-team-temperature.png&#8221; title_text=&#8221;Check in team temperature&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: small;\"><em>Team temperature check survey I administered through SurveyMonkey.<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Improving team processes\u00a0<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;_initial&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Improved several processes during my time: facilitating efficient post-event debriefing, simplifying the shared campaign calendar, Outlook best practices, measuring and tracking team capacity, and strengthening collaborative relationships with programs.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work PortfolioSound Generation&#8217;s Volunteer Transportation program featured in The Seattle Times&#8217;s Fund for Those in Need campaign.\u00a0High-level strategy amidst growing marketing campaignsI maintained high-level strategy while overseeing expansion of marketing efforts. Often, I acted as the project lead and main point of contact for media partnerships with KOMO, KIRO, The Seattle Times, LOTUS radio, C+C, and more.\u00a0Comprehensive campaign executionWrote and executed multiple campaign plans, from concept to reporting. Established campaign strategy while executing on key messaging, multi-channel communications, photo\/videoshoots, and analytics. Maintained internal guides and documentation for internal usage. In addition, handled project related to web development, UX, SEM\/SEO, and community engagement. Assets I created: Campaign guide\u00a0 Communications calendar Pitch decks Media kits\u00a0 Partner toolkits\u00a0 Social media, email, and ad copy Poster concept and design Reporting &amp; analytics\u00a0 &nbsp;Screenshots from major web development project with Seattle U Master&#8217;s students.Elevating production quality across video and photoMy production experience led to excellent preparation and higher quality of assets. More importantly, I could act as a partner to the mission and to program goals.\u00a0 Working with program directors and C-level leadership, I identified program goals, aligned multiple stakeholders to a unified vision, coordinated feedback and collaboration, and refined the finished product.Team temperature check [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portfolio - Aaron Jin - Marketing Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aaronjin.com\/marketing\/portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolio - Aaron Jin - Marketing Portfolio\" \/>\n<meta property=\"og:description\" content=\"Work PortfolioSound Generation&#039;s Volunteer Transportation program featured in The Seattle Times&#039;s Fund for Those in Need campaign.\u00a0High-level strategy amidst growing marketing campaignsI maintained high-level strategy while overseeing expansion of marketing efforts. Often, I acted as the project lead and main point of contact for media partnerships with KOMO, KIRO, The Seattle Times, LOTUS radio, C+C, and more.\u00a0Comprehensive campaign executionWrote and executed multiple campaign plans, from concept to reporting. Established campaign strategy while executing on key messaging, multi-channel communications, photo\/videoshoots, and analytics. Maintained internal guides and documentation for internal usage. In addition, handled project related to web development, UX, SEM\/SEO, and community engagement. Assets I created: Campaign guide\u00a0 Communications calendar Pitch decks Media kits\u00a0 Partner toolkits\u00a0 Social media, email, and ad copy Poster concept and design Reporting &amp; analytics\u00a0 &nbsp;Screenshots from major web development project with Seattle U Master&#039;s students.Elevating production quality across video and photoMy production experience led to excellent preparation and higher quality of assets. 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