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Work Portfolio

Sound Generation’s Volunteer Transportation program featured in The Seattle Times’s Fund for Those in Need campaign. 

High-level strategy amidst growing marketing campaigns

I maintained high-level strategy while overseeing expansion of marketing efforts. Often, I acted as the project lead and main point of contact for media partnerships with KOMO, KIRO, The Seattle Times, LOTUS radio, C+C, and more. 

Comprehensive campaign execution

Wrote and executed multiple campaign plans, from concept to reporting. Established campaign strategy while executing on key messaging, multi-channel communications, photo/videoshoots, and analytics. Maintained internal guides and documentation for internal usage.

In addition, handled project related to web development, UX, SEM/SEO, and community engagement.

Assets I created:

  • Campaign guide 
  • Communications calendar
  • Pitch decks
  • Media kits 
  • Partner toolkits 
  • Social media, email, and ad copy
  • Poster concept and design
  • Reporting & analytics 

 

Screenshots from major web development project with Seattle U Master’s students.

Elevating production quality across video and photo

My production experience led to excellent preparation and higher quality of assets. More importantly, I could act as a partner to the mission and to program goals. 

Working with program directors and C-level leadership, I identified program goals, aligned multiple stakeholders to a unified vision, coordinated feedback and collaboration, and refined the finished product.

Team temperature check survey I administered through SurveyMonkey.

Improving team processes 

Improved several processes during my time: facilitating efficient post-event debriefing, simplifying the shared campaign calendar, Outlook best practices, measuring and tracking team capacity, and strengthening collaborative relationships with programs.